Lightly grease and line a 9 inch springform pan with parchment paper just on the bottom. Set aside. Once the dough has doubled in size, punch it down in the bowl then lightly flour a surface and turn the dough out on to it.
Roll the dough into a rectangle of about 20 inches by 12 inches.
Spread the filling evenly across the entire surface of the rectangle.
Use a sharp knife or pizza wheel to vertically cut the dough rectangle into 4 even strips. (Refer to images in post if needed.)
Roll the first strip into a spiral then place the rolled spiral on top of the second strip and roll it again. Repeat for the remaining two strips until you have one giant cinnamon roll.
Place the giant roll into the prepared springform pan (or similar), cover and leave somewhere warm for 30 minutes.
Preheat the oven to 350°F.
The cinnamon roll will have puffed up in its baking pan. The middle will keep popping out and that’s normal. Use the palm of your hand or spatula to gently press it back in then place the pan in the center of the preheated oven.
Bake for 30 minutes, cover with foil and bake for another 15 minutes. The middle will have probably popped out again in which case, use a wooden spoon to press it down before adding the foil.
Remove the cake from the oven when it is golden brown and feels dry and hard when touched on the edges. Leave to cool in the pan for 10 minutes.